Return

It’s been a while, but I’m back.

At a local company today, an email went out advertising benefits to all the part-time employees who worked there, linked to a phone number for the HR department. Upon further examination, no one knew who sent the email. HR hadn’t approved it. If a prank, it was deliberate and malicious. If an accident, it was truly unfortunate. The poor receptionist at the front desk was swamped with dozens of curious employees all asking the same question, and she didn’t have any more information than the rest of them.

Ideas spread like wildfire—all it takes is a one sentence email to get people acting. It just takes the right sentence. People who take action about something they care about.

So figure out what people care about. And write the sentence.

Advertisements

One thought on “Return

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s