Making it Matter—P2

6 steps to creating something that matters:

Look at who you’re creating for: Teaching a five year old how to drive a car is ludicrous. He doesn’t need to know that yet—it doesn’t matter to him. You’d be better off teaching him how to ride a bike, or showing him how to tie his shoes. The same goes for creating: if you’re going to bake cakes, don’t feed them to someone on a low carb diet. If you’re going to write music, don’t play it for someone sworn to live in silence.

If you’re writing to writers, use words and concepts they’ll understand. If you’re writing to engineers, tailor your language to them. In order to keep your audience, you have to care about them. You have to listen to them. You need to talk to them and know what they want and know what they’re watching and listening to and reading, because then you can make what will interest them.

If your audience knows you care about them, they’ll care about you.

 

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